Ballantine's True Music: Resetting The Dancefloor

Music matters. In so many ways. It liberates us. Connects us. It creates powerful memories that last. In 2020 the pandemic hit and overnight, a global industry stopped - If anyone ever questioned exactly how much music mattered, now we knew.

Fast forward: Dancefloors are starting to reopen. Fans beginning to reconnect. We’re all set to go again; to dance, sweat and feel those moments that bond us. But last year taught us something else. The need for a cultural reset when a generation of young people started speaking out against discrimination like never before.

We believe in championing diverse talent and underrepresented music communities
around the world. Through our True Music platform, we have commissioned a report to listen and learn, and to mark our own commitment to making music culture safer and fairer for all we explore the actions we can take. We start to see what more inclusive dancefloors can look like.

Music matters. So does this.

Head over to https://www.ballantines.com/en/resetting-the-dancefloor/ to read the full report and find out how you can support positive change on the dancefloor.